Enterprise App Product Launch Solution
Scope
◽ Localized Research & Data Collection
◽ Usability Testing & Interviews
◽ Market Competitor & Industry Research
◽ Client Team Interviews & Meetings
◽ Prototyping (Figma)
◽ Usability Testing & Interviews
◽ Market Competitor & Industry Research
◽ Client Team Interviews & Meetings
◽ Prototyping (Figma)
◽ Dashboard & App Eval & Redesign
◽ Onboarding Eval & Redesign
◽ Website Eval & Redesign
◽ Stakeholder Presentations
◽ Smooth Hand Off For Development
◽ Onboarding Eval & Redesign
◽ Website Eval & Redesign
◽ Stakeholder Presentations
◽ Smooth Hand Off For Development
Challenge
Conduct research and provide updated design for an Enterprise noise cancelling app to improve overall user experience and increase chances of a successful product launch in North American markets.
Summary
This SaaS enterprise app client was looking to expand into the North American market with an improved and updated noise cancelation app that would be both competitive and user friendly
They needed insights on how to improve their product and the interactions that lead up to first time usage, such as site and onboarding experience, so that they could have the best product launch possible.
User and industry research, a thorough evaluation and testing of the product, onboarding process, and website, and a resulting redesign that could easily be implemented and handed off in time for development and launch
Problem
User testing and product analysis indicated that our client app's confusing onboarding process, lack of professional look and feel, and poor website layout was discouraging users to sign up or use the app.
Our client needed an improved app and user experience so that they can provide enterprise clients in a new market with a much needed solution for background noise during virtual meetings.
Our client needed an improved app and user experience so that they can provide enterprise clients in a new market with a much needed solution for background noise during virtual meetings.
How Might We?
Improve our client's onboarding process, app functionality, design, and site content so that users can easily be onboarded and utilize this much needed enterprise solution?
Implement
A
Solution
A streamlined onboarding process that addresses both client and user needs
A fresh perspective on App and Dashboard design to drive value and address functionality issues
Localized (US) Data that would provide insights and solutions on app functionality and increase chances of a successful North American product launch
A fresh perspective on App and Dashboard design to drive value and address functionality issues
Localized (US) Data that would provide insights and solutions on app functionality and increase chances of a successful North American product launch
Lo-Fi Prototype: onboarding to download
User Flow: onboard, install, use
Client Interviews & Meetings
1
client intake interview
5
client team meetings
2
presentations
Market Research & Product Evaluation
2
competitor analyses
4
heuristic evaluations
User Research
5
user interviews
3
usability tests
Evaluation & Areas For Improvement
Desktop App Prior To Redesign
This was not ready for a west coast launch
The App:
Looked outdated at best. It lacked two way functionality, adequate visual feedback, open/close tabs, and the menu didn't align with usage objectives.
The Website:
Also looked outdated and had confusing button copy and functionality. It did not speak to our intended audience, and had much to be desired from a visual standpoint.
Looked outdated at best. It lacked two way functionality, adequate visual feedback, open/close tabs, and the menu didn't align with usage objectives.
The Website:
Also looked outdated and had confusing button copy and functionality. It did not speak to our intended audience, and had much to be desired from a visual standpoint.
Solutions:
After thorough analysis and testing I came up with several ideas as to how improve this app and the interactions surrounding it
After thorough analysis and testing I came up with several ideas as to how improve this app and the interactions surrounding it
Original Homepage Prior to Redesign
Defining & Creating A Solution
Homepage, Dashboard, & App Prototypes/Mocks
LOUD Mocks & Prototypes
Providing a Clear Picture
A more current and up to date digital experience that would resonate with a new audience and drive value and stakeholder goals. This redesign would serve to provide key strategic objectives for further iteration, testing and development.
Objective:
To really drive and convey the key development concepts and their objectives prototypes and mocks where intentionally exaggerated and created to reflect drastic changes in visual style, functionality, and over all user flow based on our new audience and research findings.
A more current and up to date digital experience that would resonate with a new audience and drive value and stakeholder goals. This redesign would serve to provide key strategic objectives for further iteration, testing and development.
Objective:
To really drive and convey the key development concepts and their objectives prototypes and mocks where intentionally exaggerated and created to reflect drastic changes in visual style, functionality, and over all user flow based on our new audience and research findings.
Hi-fi Prototype: Onboarding
Impact
A Successful Handoff and Oustanding Improvement!
WOW
Improved functionality and a site appearance that is current and speaks to a diverse audience
Improved App look, feel, and functionality
Improved onboarding, updated button copy and navigation
Success!
Majority of the recommended changes were implemented leading to an improved product and user experience! They even put the spotlight on two way functionality, Way to go Devs and PMs!
Awesome.
Improved functionality and a site appearance that is current and speaks to a diverse audience
Improved App look, feel, and functionality
Improved onboarding, updated button copy and navigation
Success!
Majority of the recommended changes were implemented leading to an improved product and user experience! They even put the spotlight on two way functionality, Way to go Devs and PMs!
Awesome.
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Product Launch April: Website & App